Want to position your business high in Google search results? See the best ways to properLY OPTIMIZE a website for beginners.
Seo is a method of constructing and customizing your web content according to search words that people type and search on Google search engine.
SEO is something like a type of language or communication between web content and a search engine. In order for your site to be as exposed to users as possible, you will first need to learn to properly talk to Google.
This actually applies to making some technical changes to your web content to improve the likelihood of receiving more search (organic) traffic to your site.
When viewed individually, these changes could have a noticeable positive impact on the general user experience and performance of your online business, and therefore on increasing earnings, which is essentially the goal.
So, if you want to rank a website above the competition on the Google search engine, find the best tips on how to properly do SEO optimization of the website and achieve maximum results for profitable business over the Internet.
How to make SEO optimization of Google search engine
Always remember that you are always creating content to benefit your visitors, and any optimization should be aimed at improving the user experience.
When your visitors are happy, they come back! And that automatically makes your business and earnings grow.
1. Keyword research
Keyword research is the key to any successful WEBSITE SEO optimization. After all, to increase traffic from Google, you need to know what your audience is looking for and base your growth strategy around it.
If you don’t know how search engines look for the products you sell, the services you offer, or the information and expertise you share, you work blindand leave money to others.
The good news is that keyword research doesn’t need to be a daunting task, and one of the best places to start insights into search terms you need to optimize for is Google’s keyword planning tool; a free tool that should be at the heart of your SEO toolkit.
And while it’s by no means the only tool for keyword research, it’s an excellent starting point.
2. Optimizing page content
Make your website interesting and useful. Creating compelling and useful content is likely to affect optimizing the site more than any other factor mentioned here.
Organic traffic is what helps build a site’s reputation with both users and Google, and that rarely comes without quality content.
Be sure to use keywords (which you previously explored) when creating new content, which the user might search for when searching Google.
Consider creating new, useful information that no other site provides. You can also write original research, announce exciting news, or leverage your unique user base.
It’s always helpful to organize content so that visitors have a good sense of where one content topic starts and another ends. Breaking content into logical parts or divisions helps users find the desired content faster.
Always fresh and quality content will not only retain the existing visitor base but also bring in new visitors.
3. Page titles
The Title tag tells both users and search engines which is the topic of a particular page. You should create a unique title for each page on your site.
Each page on the site should ideally have a unique title, which helps Google know how the page differs from other pages in the same location. If your site uses separate mobile sites, remember to use good titles in mobile versions as well.
Headlines can be short and informative. If the title is too long or otherwise considered less relevant, Google can only display a portion of it or one that is automatically generated in search results.
Google may also display different titles, depending on the user’s query or the device used for the search.
4. Meta tags
A page description meta tag gives Google and other search engines a summary of what the page is about. The title of the page can be a few words or phrases, while the metatag of the page description can be a sentence or two or even a short paragraph.
Pass methis description tag on each page is always a good practice in case Google can’t find a good selection of text to use in the clip. Write a description that would inform and interest users if they saw a description metatag as a snippet in a search result.
Although there is no minimum or maximum text length in the description metatag, we recommend that it be long enough to be fully displayed in the search (note that users can see clips of different sizes, depending on how and where they search), and contains all the relevant information that users should determine whether the page will be useful and relevant to them.
5. Image optimization
Specify a descriptive file name and a description of alt attributes for images. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.
Why use this attribute? If a user browses your site using assistive technologies, such as a screen reader, the content of the alt attribute provides information about the image.
Another reason is that if you use the image as a link, the alt text for that image will be treated similarly to the docked text of the text link. However, we do not recommend using too many images for links in site navigation when text links could serve the same purpose.
And finally, optimizing image file names and alt text makes it easier for image search projects, like Google Image Search, to better understand images. Like many other optimization-focused parts of a page, file names and alt text are best when they’re short but descriptive.
6. Website hierarchy
Page navigation is important to help visitors quickly find the content they want.
It can also help search engines understand what content is considered important. While Google’s search results are provided at the page level, Google also likes to have an idea of what role a page plays in the wider image of the page.
Make it as easy as possible for users to transition from the general content to the more specific content they want on the site. Add navigation pages when it makes sense and effectively incorporate them into your internal link structure.
Make sure that all pages on your site are available through links and do not need internal “search” functionality.
7. SEO URL
Simple URLs convey content information. Creating descriptive categories and file names not only helps make the site better organized, but can create easier, more “friendlier” URLs.
Visitors can be intimidated by extremely long and cryptic URLs that contain few recognizable words. Note that the URL of the document is usually displayed in search results on Google below the title of the document.
Google is good at indexing all kinds of URL structures, even if they’re quite complex, but spending time on as simple a URL as possible is a good practice. URLs with keywords that are relevant to the content and structure are more enjoyable for visitors who navigate the website.
8. Link text
The link text is visible text within the link. This text tells users and Google something about the page you are linking to.
Links on the page can be:
- internal – point to other pages of the same website
- External – leading to content on other sites.
In any of these cases, the better the text link, the easier it is for users to navigate and Google to understand what the page you are linking is about.
The anchored text you use for the link should provide at least a basic idea of what the page it is linked to is talking about.
9. Optimize the site for mobile devices
The world is mobile today. Most people search on Google using a mobile device.
The desktop version of the site may be difficult to view and use on a mobile device. As a result, optimizing your website for mobile devices is crucial to your online presence.
10. Google Search Console
Google is a fully automated search engine that uses web indexing to continually explore the web, looking for websites to add to its index.
In fact, the vast majority of sites listed in Google results are not manually submitted for inclusion, but are automatically found and added when we index the web.
Getting involved in Google’s search results is free and easy. Google Search Console offers tools to help you send your content to Google and monitor how you behave on Google Search.
If you want, Search Console can even send you alerts about critical issues Google encounters on your site.
11. Google Analytics
The best step you can take in improving SEO optimization in 2021 is to understand Google Analytics.
Google Analytics is a useful tool for understanding a website, so you can make intelligent decisions based on data.
Metrics will not only help you figure out how to rank a website better, but also learn more about your visitors, so you can better prepare content for them.
Over time, Google Analytics can be a great tool to more accurately target audiences and customers
12. Use WORDPRESS SEO plugins
SEO plugins for WordPress are another great tool for website optimization. This can be quite irresistible for beginners and non-techusers.
The truth is, you don’t need dozens of top SEO tools to get a higher search ranking. While most blog posts (including ours) will share the most popular SEO plugins, it’s extremely important that you understand the use cases of each tool.
For example, you never want to use more than one WordPress SEO plugin on your website. You only need to choose one to avoid demolition.